To be clear, I don’t know Geoffrey Owens. In fact, my Google search query was ‘Elvin from the Cosby Show’, as I could never put his actual name to his face. If you attempt similar searches, it won’t take very long to discover an incident that took place at a Trader Joe’s almost seven years ago. Dig a bit deeper and you’d find that he wasn’t a customer in this story, but a cashier. You’d then discover seemingly candid images of him ringing someone up, looking quite focused on the task at hand. Nothing to see here, right?
I remember when those images first came out. Like most of you, I’m always remotely interested in the “where are they now” lore you can dig up on the internet on nearly anyone famous. Naturally, I was intrigued by one of my favorite characters of one of my favorite shows, up until it was pulled from syndication after the Bill Cosby scandal. It didn’t take very long for ignorance to rear its ugly head as people of all walks of life took turns participating in a reckless ‘how the mighty have fallen’ campaign, job-shaming Geoffrey for being ‘caught’ working at Trader Joe’s.
I thought about delving deeper into the ‘why are people like this’ rabbit hole and quickly realized it would take at least 3 CAS quarterlies to even scrape the surface on human behavior as it pertains to the illusion that is fame. It made more sense in this case to lean into, or in this case, push back against a mindset that has plagued the entertainment industry for far too long.
Imagine working on the second season of a remake of a TV series that you grew up watching. You’ve been nominated for and have won a mantle’s worth of prestigious awards and the accolades that come along with them. Things are going great! No one knows you, but by the time you get into a conversation, it inevitably spills out that you have one of the most amazing and rewarding jobs known to man. Fast-forward a few years and your entire world is rocked by a pandemic. Followed by a historic strike just a few short years later.
You no longer have the consistent union hours you once had and run the risk of losing your medical insurance for you and your family of dependents. After polling a few colleagues who experienced similar scenarios like this, most–if not all agree that a sense of shame was one of the first negative emotions that were stirred up when job security became an issue after having not been an issue for so long.
Sadly, this scenario has played out to be the truth of countless of our fellow colleagues, many of whom have been secretly delivering your meals or groceries and wouldn’t be caught dead being ‘caught’ like Geoffrey Owens.
Now if we pick up where we left off with Geoffrey, we know that he became a meme faster than fighter jets breaking the sound barrier. It was sickening as I witnessed the cyber bludgeoning of a man who had clearly fallen on hard times and like anyone else never thought for one minute would become the center of senseless ridicule and shame.
Unlike Geoffrey, many, if not all of us, work strictly behind the scenes and will never truly know the anguish of handling that highly concentrated level of scrutiny in a short span of time. Yet and still, what is it that makes some of us flinch and shrink back in terror at the idea of not only doing ‘regular work’ but being discovered by our colleagues and peers after achieving high and lofty levels of success by our industry standards?
Sometimes, it isn’t always about an unhealthy fear of being discovered. We have to look at the industry post-strikes as the barren wasteland that it is. Amidst all the uncertainty of Hollywood’s continued existence as the top of the top of the industry food-chain, the work simply isn’t in abundance as it once was. Some see having a side-hustle as a very necessary necessity and others have actually considered the creative work (mixing, sound design etc) as the new side-hustle being replaced with ‘regular 9 to 5’ jobs that pay consistently and if you’re lucky, have decent health care options.
So how do we address this stigma and shame head on in our industry? For starters we need to talk about it on a case by case basis. Remaining open-minded and creative is what landed me a mostly consistent gig as an audio editor for a prominent podcast. Now those of you who know me professionally know that I despise editorial, but also know that I’m quite adept at it. And also there’s the 4 kids my wife and I share. I have a colleague who shared that she’s actively and aggressively taking on independent film and television projects of all budget sizes to fill in the gaps between union-based work, which comes in a little less than part-time these days.
Here are some tips and ideas on how to survive and possibly thrive in these very uncertain economic times:
Swallow your pride: Accept the fact that you are literally not alone in this. I know some of the same people you do and we probably both know a multi-award winning [insert professional audio role of your choice here] somebody who can’t cash in those awards for cash, rent, shelter or food.
Multiple streams of income: If finances permit, diversifying your skillset could be another way to supplement your income and possibly sustain your current lifestyle while we wait out this financial winter we’re experiencing. Maybe it’s time to learn that “other” audio skill and accept that you can no longer sustain yourself as a one-trick pony. Keep in mind some of these streams don’t necessarily have to be directly related to your field. Sometimes it’s just nice to know how bills will be paid in advance. Having different ways to earn a living without burning out is the new black.
Don’t tolerate the shame: Not from you, and definitely not from anyone else. Whether you’re driving a forklift at Home Depot or airport shuttle vans, get your cargo and people safely to their destination, rinse and repeat. Honest, hard work is nothing to be ashamed of. While it’s your choice whether or not it’s best to share your occupation(s) with the rest of the world, it’s also your choice whether or not you’ll allow anyone to scrutinize or judge you because you mix shows sporadically by day and change bedpans consistently by night.
It was great knowing that Geoffrey’s story didn’t end with an abrupt departure from Trader Joes to protect his privacy and his dignity. What naysayers and ignorant people meant for destruction became a blessing as people like Tyler Perry and 50 Cent gave him roles on their major projects where Geoffrey was very much able to show that he’s still got it and began to pursue acting more intentionally.
The best part of this whole thing is, Geoffrey would eventually return to his job at Trader Joe’s with a renewed sense of purpose and a deeper resolve, no longer tolerating being job-shamed for doing what he could to support himself and his family. Maybe, just maybe, we can stop caring what ANYONE thinks of who we are or what we do for a living. Maybe it’s simply time to put in the work necessary to get to the next level, even if the means of transportation from one career goal to another is not what we planned for or anticipated.
Eventually, this economy will right itself, even if we don’t recognize it when it finally does. In the meantime, remain vigilant and always be prepared to pivot into something new and unexpected, as it just might hold the keys to your next level.


